So you are finding yourself in a position where you have tried everything to get noticed. You have been posting constant graphics, videos, promoting yourself and/or your company’s events and NOTHING seems to be working. It may be time to re-brand yourself and that’s ok. Here are a few tips to help you go back to the drawing board in order to find creative ways to make you get your “sparkle” back!
#1: Think about what you want people to envision when they see your name and/or your company. Bring out your current marketing materials and think about how you would view it as one of your audience members. Is it dull or does it pop? These are important questions to ask yourself.
#2. DO NOT annoy people. Yes, yes we all know that if we have an upcoming event that we want people to attend that promotion is everything. However, it’s important to understand that no one enjoys that person who floods their feed with the same content over and over. Pace yourself and spread out the content you are posting to avoid this.
#3. Create an awesome content calendar! I swear that a calendar will be your best friend. This will also help you with #2 as you re-brand yourself because it’ll help you pre-plan what you want to say, how you want to say it, where you’d like to post it and it forces you to think long and hard about the variety of content that you’ll post on all of your social media platforms.
#4: Consider paid advertising- If you aren’t familiar with it, this would be a great time to get curious. If you have the budget to do so, explore your options on Facebook and LinkedIn to pay for the content you want others to see. This will also give you a chance to take a look at the analytics associated with the content you are paying to be put in front of your desired audience. The analytics will show you what type of content your audience likes the most and which content isn’t their favorite. Facebook has an Ads manager that can be found at: https://www.facebook.com/ads/manage/accounts/.
#5. Don’t be afraid to READ- Consider finding any resource that you can to re-read about the latest trends and skills in marketing and social media. I would highly recommend reading, Social Media Marketing All-In-One For Dummies by Jan Zimmerman and Deborah Ng. You can thank me later!
No matter where you are in your re-branding process, don’t be afraid to try new things. Many companies make the mistake of being “traditional” which hinders them from exploring new trends and ideas. Re-branding can take you and your company from average to next level if done correctly. Remember to take risks, trust your intuition and trust the process!